PROMISING AVENUES FOR THE DEVELOPMENT OF MARKETING IN UKRAINE

Author
, associate professor, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 23.11.2021

Issues number

 2021-№4 (47)

Page

 96-115

Type of articles

 Scientific article

Code UDK

 339.138(477)

ISSN print

 2411-5584

Abstract

 The author suggests a category of corruptive quasi-marketing. The article discloses the content and main components of corruptive quasi-marketing. The author characterizes marketing of virtual digital values and its elements: crypto marketing, marketing of digital non-fungible tokens, marketing of virtual game assets. The article highlights prospects of the development of marketing related to the dynamics of purchasing power of Ukrainians and their socio-psychological transformations.

Keywords

 marketing, corruption, corruptive quasi-marketing, marketing of virtual digital values, crypto marketing, marketing of digital NFTs, marketing of virtual game assets.

Reviewer

External reviewer

Article in PDF

 96-115

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Code DOI

 10.31359/2411-5584-2021-47-4-96

21.01.2022