COMPETITIVE ADVANTAGES OF BUSINESS: MANAGEMENT­ORIENTED VIEW OF THE PROBLEM

Author
, professor, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 07.06.2022

Issues number

 2022-№2 (49)

Page

 72-92

Type of articles

 Scientific article

Code UDK

 658:005.332.4(075.8)

ISSN print

 2411-5584

Abstract

 The author of the article explores the evolution of management-oriented approach to the formation and implementation of competitive advantages of firms, pays special attention to finding sources of uniqueness – goods and services, methods of doing business, managing the development of the firm. The author proves that the creation of competitive advantages is a special management activity, formulates management recommendations for the implementation of competitive strategies in the “new normality” and global challenges, in particular in wartime.

Keywords

 competition, competitive advantages, competitiveness, uniqueness of business, “new normality”, partnership, quasi-partnership, competitiveness during the war

Reviewer

External reviewer

Article in PDF

 Economic Theory and Law, 2022-2 2_72-92

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Code DOI

 https://doi.org/10.31359/2411-5584-2022-49-2-72

This post is also available in: Ukrainian

07.08.2022