ASYMMETRIC COMPETITION: NEW RULES OF THE GAME

Author
, professor, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 29.03.2021

Issues number

 2021-№1 (44)

Page

 66-84

Type of articles

 Scientific article

Code UDK

 330.36:005.332.4

ISSN print

 2411-5584

Abstract

 The article analyses the essence and consequences of asymmetric competition. The author has formulated preconditions of successful asymmetric competition: uniqueness and dissimilarity in resources, strategies, actions, and outcomes; eventuality, unpredictability, and, even, paradoxicality of competitors’ actions. This leads to change of competition rules in favour of a winner. The real manifestation of asymmetry is hypercompetition and upercompetition. The author has proven the necessity for drawing up a new model for competitive management of a firm. The author has suggested new
approaches to applying major instruments of strategic and competitive analysis. The author attaches significant attention to dynamic modelling of a business (competition) and scenario analysis, including under digital transformation. The new model for competitive management also requires the new non-linear thinking of executives.

Keywords

 symmetric competition, asymmetric competition, asymmetric war, hypercompetition, supercompetition, situational management, strategical management, competitive analysis of an industry, blind spots analysis, scenario planning, non-linear thinking, digitalization.

Reviewer

External reviewer

Article in PDF

 66-84

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Code DOI

 10.31359/2411‑5584‑2021‑44‑1‑66

28.04.2021