MODERN ARSENAL OF MANIPULATIVE TECHNOLOGIES IN ADVERTISING: LEGISLATIVE OPTIMIZATION OF A BAN |
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Author |
 Vaksman R. V., assistant, Kharkiv, Pushinska, 77 |
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In heading |
Law; | ||||
Signed print |
16.10.2012 | Issues number |
2012 - № 4 (11) | Page |
85-95 |
Type of articles |
Scientific article | Code UDK |
346.9:366 | ISSN print |
2218-8010 |
Abstract |
It is devoted to questions of economic legal support of functioning and development of advertizing activity in Ukraine. That at the present stage of development the condition of legislative regulation of advertizing activity is out-of-date is paid attention and contains numerous gaps. Certain distributions of technologies, methods of psychological infl uence, and also ordering of receptions which use the specified methods are offered. Therefore, need of a formulation of system of a legislative ban and restrictions of implementation by activity advertizing locates in Ukraine. | ||||
Keywords |
Economic activity, advertizing activity, deceptive advertizing, technologies, methods and receptions of psychological infl uence. | ||||
Reviewer |
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External reviewer |
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Article in PDF |
4 85-95 | ||||
Bibliography |
none | ||||
Code DOI |
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13.09.2012