PRODUCT PLACEMENT AS FORM OF UNFAIR HIDDEN ADVERTISING: THE PROBLEM OF LEGAL QUALIFICATIONS |
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Author |
 Vaksman R. V., assistant, Kharkiv, Pushinska, 77 |
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In heading |
Law; | ||||
Signed print |
21.12.2012 | Issues number |
2013 - № 1 (12) | Page |
207-215 |
Type of articles |
Scientific article | Code UDK |
346.9:366 | ISSN print |
2218-8010 |
Abstract |
This article deals with the disclosure of the contents of such a thing as product placement, as well as the issue of its legal nature. PP is quite common and important phenomenon, deserves careful study. With its focus on the content and represents nothing more than hidden advertisements. Therefore, to determine the legal nature of the phenomenon of PP, which will resist using it as unfair hidden advertising, which is prohibited by law. Thus, the necessity of improvement of legislation to prevent the proliferation of hidden advertising, as well as establish legal grounds to prosecute her. | ||||
Keywords |
Advertising, unfair advertising, hidden advertising, product placement, manipulative techniques (methods) infl uence. | ||||
Reviewer |
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External reviewer |
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Article in PDF |
1 207-215 | ||||
Bibliography |
none | ||||
Code DOI |
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27.11.2012