DISRUPTIVE COMPETITION: THREATS OR NEW BUSINESS OPPORTUNITIES?

Author

, professor, Kharkiv, Pushinska, 77

In heading

Economic theory;

Signed print

24.03.2023

Issues number

2023-№1 (52)

Page

30-51

Type of articles

Scientific article

Code UDK

[339.137:658]:005.332.4

ISSN print

2411-5584

Abstract

The author of the article explores the concept of disruptive competition, which unfolds on the basis of product or technological disruptive innovations or new business models, analyzes the strategies of market disruption and their consequences for business. The author reveals the essence and signs of disruptive competition, innovative dilemma, paradox, traps and anomalies of disruption competition. The article claims that asymmetric competition, hypercompetition, and supercompetition contain the potential for undermining the market. An algorithm for assessing the innovative potential and competitiveness of a business (firm) is proposed.

Keywords

disruptive innovation, disruptive competition, innovation dilemma, paradox of disruptive competition, traps of disruptive competition, competitiveness of business (firm), innovative potential of business

Reviewer

External reviewer

Article in PDF

Economic Theory and Law, 2023-1-30-51

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Code DOI

10.31359/2411‐5584‐2023‐52‐1‐30

This post is also available in: Ukrainian

03.05.2023