BUSINESS CONSULTING: CRITERIA FOR CREATIVITY IN ECONOMIC ACTIVITY

Author
, professor, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 27.05.2025

Issues number

 2025 - № 2 (61)

Page

 43-65

Type of articles

 Scientific article

Code UDK

 334.722:005.572

ISSN print

 2411-5584

Abstract

 Problem setting. Branches of the creative economy are catalysts of social progress, which significantly updates the research on creative economic activity and its types. In particular, an important direction of economic analysis is the disclosure of the creative nature of business consulting.
Recent research and publication analysis. Business consulting has now transformed into a global consulting industry that covers a wide range of consulting services. Consulting activity, its types, technologies, and development directions have been the subject of work by foreign and Ukrainian researchers, but its creativity has not yet received a systematic economic analysis. Therefore, a relevant direction of modern research on business consulting should be considered the substantiation of its properties as a creative industry.
Paper objective. The purpose of the article is to reveal the main characteristics of business consulting as a creative type of economic activity and a component of the creative sector of the economy.
The study of the creative nature of business consulting is based on systemic economic аnalysis and encompasses such interrelated approaches as: conceptual, sectoral, meso- and microeconomic, the combination of which in terms of revealing the creativity of economic activity in the field of business consulting ensures the formation of a systemic understanding of the essence, factors and directions of development of the creative consulting industry in the conditions of modern transformations of the economy and business.
Paper main body. The branches of creative economy differ from other types of social activity, which are characterized by creative characteristics, in that creativity is their essential feature and a decisive condition for achieving the goals of their functioning and development. Creative economy is a set of socio-economic relations based on creativity regarding the transformation of creative resources into creative goods and services that satisfy social needs, the formation of their value and cost, the creation and use of added value.
In the structure of the creative sector of the economy, one should distinguish between:
– creative cultural industries.
– creative industries, the product of which is intellectual and/or innovative – these are creative intellectual and innovative industries.
Creative cultural and intellectual-innovative industries as branches of the creative economy are united by their essential feature – creativity. Their differences are due to the specifics of creative resources of cultural and intellectual-innovative industries, technologies of their transformation into creative goods and services; creative products – cultural, intellectual-innovative; the process of producing creative products, creating their value; the process of using (consuming) creative products. For cultural industries consumption is the final link in the value chain. For intellectually innovative industries, the final link in the formation of their value and cost is the production practices of using their products as business resources.
The key characteristic of business consulting is creativity as a creative, innovative activity. Creative resources of consulting are knowledge base, organizational and human intellectual capital, consultants, consulting innovations, form the creative and innovative potential of consulting activity. Consulting product as recommendations and projects for optimal solutions to client business problems substantiated by the consultant is a creative intellectual and innovative product. The creativity of the consulting cycle is based on a combination of creativity, knowledge and innovation, their synergy as factors of effective consulting. Consulting firm is an intellectual, learning business organization for which creativity is the main condition and priority factor of efficiency.
Conclusion of the research. Modern business consulting meets the criteria of creativity of economic activity substantiated in the research process: synergy of creativity, knowledge and innovation; intellectual capital (organizational and human) as the main creative resource of consulting activity, the creative nature of the professional activity of consultants, the consulting cycle as the transformation of creative resources into a creative intellectual and innovative product, the creation of its value and cost, the final link in the formation of which is the use of creative products and consulting services as business resources in various sectors of the economy, the intellectual effect of scale and the properties of a consulting firm as an intellectual learning organization.
Short Abstract for an article
Abstract. In the article, based on the definition of criteria for the creativity of economic activity, the main characteristics of business consulting as a creative industry: synergy of creativity, knowledge and innovation, intellectual and innovative resources and processes of creating creative products and consulting services, their value and cost are substantiated. It is proven that business consulting is a component of the intellectual and innovative segment of the creative sector of the modern economy.

Keywords

 creative economy, creative sector, creative cultural and intellectualinnovative industries and products, business consulting, creative consulting industry, creative consulting resources, processes, products and services.

Reviewer

External reviewer

Article in PDF

 Economic Theory and Law, 2025-2-43-65

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Code DOI

 https://doi.org/10.31359/2411-5584-2025-61-2-43

This post is also available in: Ukrainian

27.05.2025