DEVELOPMENT OF MARKETING IN UKRAINE: LONG­-TERM GUIDELINES

Author
, associate professor, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 29.08.2022

Issues number

 2022-№3(50)

Page

 43-58

Type of articles

 Scientific article

Code UDK

 339.138

ISSN print

 2411-5584

Abstract

 Inclusive marketing, detoured marketing, direct marketing, and an increase in the share of smart shopping marketing, optimal consumer decisions with expansion of the set of optimality criteria are considered as long-term guidelines for the development of marketing in Ukraine. The development of these guidelines is associated with the expediency of implementing Western experience in marketing activities and the rate of acceptance of Western values by Ukrainians.

Keywords

 marketing, development of marketing in Ukraine, inclusive marketing, detoured marketing, direct marketing

Reviewer

External reviewer

Article in PDF

 Economic Theory and Law, 2022-3_43-58

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Code DOI

 10.31359/2411-5584-2022-50-3-43

This post is also available in: Ukrainian

23.12.2022