COMPETITIVENESS AND QUALITY OF PRODUCTS OF ENTERPRISES: THE INTERRELATION BETWEEN THE SENSE AND MANAGEMENT |
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Author |
 Pronkina L. I., professor, Kharkiv, Otakara Yarosha, 8 |
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In heading |
Economic theory; | ||||
Signed print |
11.09.2015 | Issues number |
2015 - № 3 (22) | Page |
36-45 |
Type of articles |
Scientific article | Code UDK |
330.1:005.332.4 | ISSN print |
2411-5584 |
Abstract |
Problem setting. Nowadays, a need of adaptation of products of the domestic business entities to requirements of the EU and the world market, which is the basis of effective export of Ukrainian goods and services, actualizes theoretical researches of the interrelation between quality and competitiveness of products of domestic enterprises and developments of a system of measures for enhancement of quality and competitiveness. Recent research and publications analysis. Directions and factors of enhancement of competitiveness of the Ukrainian economy have been considered by domestic scientists, namely A. Halchynskyi, V. Heiets, V. Kobelev, A. Lahutin, M. Miroshnyk, H. Soloviova, S. Tulchynska, Ya. Shemet, etc. Nevertheless, the factor role of quality as the basis of product competitiveness and the interrelation between these product characteristics haven’t been comprehensively substantiated. Paper objective. The paper objective is to indicate the interrelation between competitiveness and quality of products and to substantiate measures aimed at providing competitive advantages of Ukrainian enterprises in the national and the world markets. Paper main body. The quality and the competitiveness are interrelated characteristics of a product. Their combination provides demand of customers (consumers) for the product. The quality is an essential requirement and a characteristic of competitiveness of a product and a producer in a market. The interrelation between the quality and the competitiveness of enterprise products stipulates the necessity of creation of a single system of management of quality and competitiveness rather than supplementation of competitiveness management with product quality management. Conclusions of the research. Analysis of the interrelation between the quality and the competitiveness of a product stipulates a conclusion on, firstly, a necessity of its comprehensive consideration in formation of a competitive strategy and tactics of enterprises and, secondly, a need for formation of a single system of management of quality and competitiveness of products at an enterprise. |
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Keywords |
Product quality, product competitiveness, a management system of quality and competitiveness of products, internal and external competitiveness. | ||||
Reviewer |
Marchenko O. S., Doctor of Economic Sciences, Professor, Yaroslav Mudryi National Law University, Kharkiv, Ukraine. | ||||
External reviewer |
Shkodina I. V., Doctor of Economic Sciences, Associate Professor, head the Department of economic theory, Kharkiv training and research Institute of state higher educational institution «University of banking», Ukraine. | ||||
Article in PDF |
3 36-45 | ||||
Bibliography |
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Code DOI |
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25.06.2015