DIGITAL TRANSFORMATIONS OF INTERNATIONAL BUSINESS

Author
, D. Sc. (Econ.), associate professor, professor, Kharkiv, Svobody Sq. 4,
, associate professor, Ukraine, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 23.11.2021

Issues number

 2021-№4 (47)

Page

 8-24

Type of articles

 Scientific article

Code UDK

 339.9:004

ISSN print

 2411-5584

Abstract

 The impact of the pandemic on digital transformation is considered. It is determined that in international business, digital technologies destroy traditional competitive advantages and create new business models. It has been proven that the development of digital strategies will increase the ability of businesses to provide customers with a personalized experience focused on their behavior. We concluded that digital transformation requires changing the business processes, business models, strategies, customer relationships, employee experience and culture.

Keywords

 digital transformation, artificial intelligence, blockchain, supply chains, ecosystems.

Reviewer

External reviewer

Article in PDF

 8-24

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Code DOI

 10.31359/2411-5584-2021-47-4-8

18.01.2022