THE ADVERTISING OF MEDICINES IN BUSINESS AND LAW REGULATION SYSTEM OF THE PHARMACEUTICAL MARKET

Author

, associate professor, Poltava, Pershotravnevyi, 5

In heading

Law;

Signed print

21.12.2012

Issues number

2013 - № 1 (12)

Page

148-157

Type of articles

Scientific article

Code UDK

346.3:613

ISSN print

2218-8010

Abstract

This article investigates the questions of the advertising of medicines and the problems of providing information to specialists about specifi ed produce as a tool of business and law regulation of the pharmaceutical market.

Keywords

Advertising of medicines, scientifi c and technical information of medicines, participators of relations in advertising on the pharmaceutical area, advertising on the pharmaceutical market.

Reviewer

External reviewer

Article in PDF

1 148-157

Bibliography

none

Code DOI

This post is also available in: Russian, Ukrainian

20.11.2012