PROTECTION OF CONSUMERS AGAINST MANIPULATIVE TECHNOLOGIES IN ADVERTISING ACTIVITY: ECONOMIC AND LEGAL ASPECT |
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Author |
 Vaksman R. V., assistant, Kharkiv, Pushinska, 77 |
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In heading |
Law; | ||||
Signed print |
23.05.2012 | Issues number |
2012 - № 2 (9) | Page |
139-148 |
Type of articles |
Scientific article | Code UDK |
346.9:366 | ISSN print |
2218-8010 |
Abstract |
Devoted to issues of economic and legal support of the operation and development of advertising. Attention is paid to the achievement of psychological science with respect to restrictions on the use of technology psychological impact on the subconscious of consumers under the laws of Ukraine. It is proposed the classifi cation of certain psychological methods, techniques, through which can be carried out mind control. That is justifi ed by the need to modernize and detail of certain provisions of the legislation of Ukraine in the sphere of regulation of advertising relationship. | ||||
Keywords |
Economic activity, advertising, unfair competition, unfair advertising, manipulation, neurolinguistic programming. | ||||
Reviewer |
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External reviewer |
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Article in PDF |
2 139-148 | ||||
Bibliography |
none | ||||
Code DOI |
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21.03.2012