THE SHARING ECONOMY: THEORETICAL FRAMEWORK AND MARKETING PERSPECTIVE

Author
, associate professor, professor, Kharkiv, Svobody Sq. 4,
, associate professor, Kharkiv, Frunze, 21

In heading

 Economic theory;

Signed print

 27.06.2024

Issues number

 2024 - 2 (57)

Page

 6-24

Type of articles

 Scientific article

Code UDK

 [334.01+334.02+338.462]: 339.138

ISSN print

 2411-5584

Abstract

 The paper analyzes the theoretical approaches to the study of the sharing economy that have developed to date, and summarizes the results of theoretical research. The directions and forms of interdisciplinary integration of the sharing economy and marketing are determined both at the level of general conceptual theoretical ideas and at the level ofspecific marketing practice in the implementation ofsharing technologies. The promising directions of theoretical research of the sharing economy and the current tasks of the practice of improving and developing sharing technologies are substantiated.

Keywords

 sharing economy, collaborative economy, collaborative consumption, peer-to-peer economy, P2P, freelance and gig economy, crowdfunding, crowdsourcing,
coworking, cobranding.

Reviewer

External reviewer

Article in PDF

 Economic Theory and Law, 2024-2-6-24

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Code DOI

 https://doi.org/10.31359/2411-5584-2024-57-2-6

27.06.2024