THE SHARING ECONOMY: THEORETICAL FRAMEWORK AND MARKETING PERSPECTIVE |
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Author |
![]() Timoshenkov I. V., associate professor, professor, Kharkiv, Svobody Sq. 4, ![]() Nashchekina O. M., associate professor, Kharkiv, Frunze, 21 |
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In heading |
Economic theory; | ||||
Signed print |
27.06.2024 | Issues number |
2024 - 2 (57) | Page |
6-24 |
Type of articles |
Scientific article | Code UDK |
[334.01+334.02+338.462]: 339.138 | ISSN print |
2411-5584 |
Abstract |
The paper analyzes the theoretical approaches to the study of the sharing economy that have developed to date, and summarizes the results of theoretical research. The directions and forms of interdisciplinary integration of the sharing economy and marketing are determined both at the level of general conceptual theoretical ideas and at the level ofspecific marketing practice in the implementation ofsharing technologies. The promising directions of theoretical research of the sharing economy and the current tasks of the practice of improving and developing sharing technologies are substantiated. | ||||
Keywords |
sharing economy, collaborative economy, collaborative consumption, peer-to-peer economy, P2P, freelance and gig economy, crowdfunding, crowdsourcing, coworking, cobranding. |
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Reviewer |
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External reviewer |
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Article in PDF |
Economic Theory and Law, 2024-2-6-24 | ||||
Bibliography |
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Code DOI |
https://doi.org/10.31359/2411-5584-2024-57-2-6 |
This work is licensed under a Creative Commons –Attribution 4.0 International (CC BY 4.0).
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27.06.2024