WAYS FOR DEVELOPING THE MARKETING BUSINESS CONSULTING INDUSTRY IN UKRAINE

Author
, associate professor, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 25.06.2021

Issues number

 2021-№2 (45)

Page

 52-67

Type of articles

 Scientific article

Code UDK

 339.138:005.942(477)

ISSN print

 2411-5584

Abstract

 The author has characterized obstacles for the efficient functioning and development of domestic marketing consulting. The author has suggested the complex of measures being necessary for developing the marketing business consulting industry in Ukraine, which primarily aim at forming a competitive environment and extending the market, and ultimately orient towards creating the powerful potential of development and self-purification of this consulting industry.

Keywords

 marketing, consulting, marketing business consulting, developing a competitive environment, information technology consulting.

Reviewer

External reviewer

Article in PDF

 52-67

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Code DOI

 10.31359/2411‑5584‑2021‑45‑2‑52

05.07.2021