DIGITAL COMPETITION: NEW OPPORTUNITIES AND NEW THREATS

Author
, professor, Kharkiv, Pushinska, 77

In heading

 Economic theory;

Signed print

 21.05.2021

Issues number

 2021-№2 (45)

Page

 11-31

Type of articles

 Scientific article

Code UDK

 339.137.2–028.63

ISSN print

 2411-5584

Abstract

 The author examines new realities for competition in the digital economy. The article discloses peculiarities of market behaviour and factors of competitiveness for digital enterprises together with their digital business units. The author has attached special attention to platform companies as the most powerful rivals of the digital era and revealed their main competitive advantages. The author has analysed processes related to concentrating power in the hands of digital giants, as well as nature and manifestations of monopolism in the digital economy. The author has researched directions for amending antitrust legislations in countries where platform companies function the most actively (Germany, the USA, Australia, and China).

Keywords

 digital competition, digital firm (enterprise), digital platform, platform company, competitive advantages, anti-competitive practices, monopolism in the digital economy, anti-trust legislation.

Reviewer

External reviewer

Article in PDF

 11-31

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Code DOI

 10.31359/2411‑5584‑2021‑45‑2‑11

02.07.2021