ISSUES OF PROVIDING COMPETITIVENESS OF PHARMACEUTICAL PRODUCTS UNDER CONDITIONS OF GLOBALIZATION |
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Author |
 Pashkov V. M., associate professor, Poltava, Pershotravnevyi, 5 |
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In heading |
Law; | ||||
Signed print |
26.12.2014 | Issues number |
2015 - № 1 (20) | Page |
141-151 |
Type of articles |
Scientific article | Code UDK |
346.7 | ISSN print |
2411-5584 |
Abstract |
Problem setting. Recently, the world pharmaceutical market as well the Ukraine one has dramatically increased. The growth of demand for treatments, amounts and assortment of their supply, economic attractiveness of pharmaceutical business, and quantity of economic entities as a consequence of competition strengthening compel producers to implement new strategies and programs aimed at the conquest and the maintenance of sustainable competitive positions. Recent research and publications analysis. Issues of providing the competitiveness under conditions of globalization are significantly examined in works of scholars-economists, among which are O. M. Vinnyk, D. V. Zadykhailo, V. K. Mamutov, O. P. Podtserkovnyi, V. A. Ustymenko, V. S. Shcherbyna. Nevertheless, peculiarities of providing the competitiveness, namely, of pharmaceutical products under conditions of the formation of an innovative model of the economy have not been analyzed. Paper objective. The paper objective is to research the peculiarities of economic and legal support of the pharmaceutical product competitiveness under conditions of globalization of the Ukrainian economy and the development of its innovative model. Paper main body. The integration of Ukrainian into the global economy is possible only under conditions of the innovative economic model formation, the enhancement of efficiency of a production structure on the account of the increase of a share of hightechnological industries, and providing considerable changes of the international specialization. The sense of the economic development innovative model is the large-scale introduction of intellectual labor products such as innovative technologies, scientific and technical developments, and other objects of intellectual property rights of the scientific and technical field into commerce on the basis of innovative processes. Moreover, the implementation of the economic development innovative model contemplates the application of effective organizational and managerial decisions in order to commercialize them or to gain a social and economic result. Conclusions of the research. There is a need to focus efforts on the creation of a ramified legislative and normative and legal basis providing considerable opportunities for legal entities and individuals to provide and support an innovative activity irrespective of basic state orders. At the state level, there is a need to modernize a system of direct support of innovative processes on the basis of mechanisms of tax and monetary policies. |
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Keywords |
Globalization of a pharmaceutical market, competitiveness of pharmaceutical products, innovative model of development of a pharmaceutical market. | ||||
Reviewer |
V. S. Milash, Doctor of Legal Sciences, associate professor, Yaroslav Mudryi National Law University, Kharkiv, Ukraine. | ||||
External reviewer |
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Article in PDF |
1 141-151 | ||||
Bibliography |
none | ||||
Code DOI |
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27.11.2014