INTANGIBLE ASSETS AS A RELEVANT FACTOR IN INCREASING THE MARKET PRICE OF THE COMPANY Economic theory Kolomiets G. M., professor, Kharkiv, Svobody Sq. 4, Melentsova О. V., associate professor, Kharkiv, Svobody Sq. 4, Osnadchuk V. М., undergraduate, Kharkiv, Svobody Sq. 4,Kondratenko D. K.September 5, 2016November 6, 2017.