ПЕРСПЕКТИВНЫЕ НАПРАВЛЕНИЯ РАЗВИТИЯ МАРКЕТИНГА В УКРАИНЕ

Автор
, кандидат экономических наук, доцент, Харьков, Пушкинская, 77

В рубрике

 Экономическая теория;

Подписано в печать

 23.11.2021

Номер выпуска

 2021-№4 (47)

Страница

 96-115

Тип статьи

 Научная статья

Код УДК

 339.138(477)

ISSN print

 2411-5584

Аннотация

 Предложена категория «коррупционный квазимаркетинг». Раскрыты содержание и главные составляющие коррупционного квазимаркетинга. Охарактеризованы маркетинг цифровых виртуальных ценностей и его составляющие: маркетинг криптовалют, цифровых объектов с невзаимозаменяемыми токенами, игровых виртуальных активов. Освещены перспективы развития маркетинга в связи с динамикой покупательной способности украинцев и их социально-психологическими трансформациями.

Ключевые слова

 маркетинг, коррупция, коррупционный квазимаркетинг, маркетинг цифровых виртуальных ценностей, маркетинг криптовалют, маркетинг цифровых объектов с NFT, маркетинг игровых виртуальных активов.

Рецензент

Внешний рецензент

Статья в PDF

 96-115

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Код DOI

 10.31359/2411-5584-2021-47-4-96

21.01.2022