ПУТИ РАЗВИТИЯ МАРКЕТИНГОВОГО БИЗНЕС- КОНСАЛТИНГА В УКРАИНЕ

Автор

, кандидат экономических наук, доцент, Харьков, Пушкинская, 77

В рубрике

Экономическая теория;

Подписано в печать

25.06.2021

Номер выпуска

2021-№2 (45)

Страница

52-67

Тип статьи

Научная статья

Код УДК

339.138:005.942(477)

ISSN print

2411-5584

Аннотация

Охарактеризованы препятствия для эффективного функционирования и развития отечественного консалтинга по проблемам маркетинга. Предложен комплекс мероприятий, необходимых для развития маркетингового бизнес-консалтинга в Украине, которые прежде всего направлены на формирование конкурентной среды и расширение рынка, а в конечном итоге – на создание мощного потенциала развития и самоочищения этой отрасли консалтинга.

Ключевые слова

маркетинг, консалтинг, маркетинговый бизнес-консалтинг, развитие конкурентной среды, информационные технологии в консалтинге.

Рецензент

Внешний рецензент

Статья в PDF

52-67

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Код DOI

10.31359/2411‑5584‑2021‑45‑2‑52

05.07.2021