ПУТИ РАЗВИТИЯ МАРКЕТИНГОВОГО БИЗНЕС- КОНСАЛТИНГА В УКРАИНЕ |
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Автор |
Губин Кирилл Григорьевич, кандидат экономических наук, доцент, Харьков, Пушкинская, 77 |
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В рубрике |
Экономическая теория; | ||||
Подписано в печать |
25.06.2021 | Номер выпуска |
2021-№2 (45) | Страница |
52-67 |
Тип статьи |
Научная статья | Код УДК |
339.138:005.942(477) | ISSN print |
2411-5584 |
Аннотация |
Охарактеризованы препятствия для эффективного функционирования и развития отечественного консалтинга по проблемам маркетинга. Предложен комплекс мероприятий, необходимых для развития маркетингового бизнес-консалтинга в Украине, которые прежде всего направлены на формирование конкурентной среды и расширение рынка, а в конечном итоге – на создание мощного потенциала развития и самоочищения этой отрасли консалтинга. | ||||
Ключевые слова |
маркетинг, консалтинг, маркетинговый бизнес-консалтинг, развитие конкурентной среды, информационные технологии в консалтинге. | ||||
Рецензент |
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Внешний рецензент |
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Статья в PDF |
52-67 | ||||
Список литературы |
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Код DOI |
10.31359/2411‑5584‑2021‑45‑2‑52 |
Эта работа лицензирована Creative Commons –Attribution 4.0 International (CC BY 4.0)
Эта запись также доступна на: Английский, Украинский
05.07.2021