АСИММЕТРИЧНАЯ КОНКУРЕНЦИЯ: ИГРА ПО НОВЫМ ПРАВИЛАМ

Автор
, доктор экономических наук, профессор, Харьков, Пушкинская, 77

В рубрике

 Экономическая теория;

Подписано в печать

 29.03.2021

Номер выпуска

 2021-№1 (44)

Страница

 66-84

Тип статьи

 Научная статья

Код УДК

 330.36:005.332.4

ISSN print

 2411-5584

Аннотация

 В статье проанализированы сущность и последствия асимметричной конкуренции. Сформулированы предпосылки успешной асимметричной конкуренции: уникальность и непохожесть в ресурсах, стратегиях, действиях и результатах; неожиданность, непредсказуемость и даже парадоксальность действий конкурентов. Результатом является изменение правил конкуренции в пользу победителя. Реальным проявлением асимметрии являются гиперконкуренция и суперконкуренция. Доказана необходимость разработки новой модели конкурентного управления фирмой. Предложены новые подходы к использованию основных инструментов стратегического и конкурентного анализа. Особое внимание уделено динамическому моделированию бизнеса (конкуренции) и сценарному анализу. Новая модель конкурентного управления требует также нового, нелинейного мышления руководителей фирмы.

Ключевые слова

 симметричная конкуренция, асимметричная конкуренция, асимметричная война, гиперконкуренция, суперконкуренция, ситуационный менеджмент, стратегический менеджмент, конкурентный анализ отрасли, анализ «слепых
зон», сценарное планирование, нелинейное мышление, цифровизация.

Рецензент

Внешний рецензент

Статья в PDF

 66-84

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Код DOI

 10.31359/2411‑5584‑2021‑44‑1‑66

28.04.2021