СИСТЕМНЫЕ ПРЕПЯТСТВИЯ РАЗВИТИЮ МАРКЕТИНГА ПЕРСОНАЛА В УКРАИНЕ И ПУТИ ИХ ПРЕОДОЛЕНИЯ

Автор

, кандидат экономических наук, доцент, Харьков, Пушкинская, 77

В рубрике

Экономическая теория;

Подписано в печать

20.11.2020

Номер выпуска

2020 - № 4 (43)

Страница

73-97

Тип статьи

Научная статья

Код УДК

339.138; 005.952.2

ISSN print

2411-5584

Аннотация

Раскрыты базовые особенности экономической системы, которые определяют специфику маркетинга персонала в Украине. Освещены препятствия развитию эффективного маркетинга персонала, способного вобрать лучший опыт стран с развитой рыночной экономикой. Предложен комплекс мероприятий, необходимых для создания благоприятных условий развития маркетинга персонала.

Ключевые слова

маркетинг, маркетинг персонала, реформы в Украине, рыночная трансформация, коррупционная рента, борьба с коррупцией

Рецензент

Внешний рецензент

Статья в PDF

73-97

Список литературы

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Код DOI

10.31359/2411‑5584‑2020‑43‑4‑73

20.11.2020