THE PUBLIC REPUTATION OF THE UNIVERSITY: THE FACTOR OF THE TRUST IN THE EDUCATIONAL SPHERE |
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Author |
Shevchenko L. S., professor, Kharkiv, Pushinska, 77 |
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In heading |
Economic theory; | ||||
Signed print |
26.03.2013 | Issues number |
2013 - № 2 (13) | Page |
9-23 |
Type of articles |
Scientific article | Code UDK |
330.1:378 | ISSN print |
2218-8010 |
Abstract |
The content and ways of the forming of the social reputation and the trust in the university are investigated. The influence on the university reputation such factors, as reputation of the educational service, the university theacher’s reputation, the reputation of the consumers and customers of the educational services, are exposed. The conclusion about necessity of the reputational management is drawn. | ||||
Keywords |
University, social reputation, trust, reputational management. | ||||
Reviewer |
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External reviewer |
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Article in PDF |
2 9-23 | ||||
Bibliography |
none | ||||
Code DOI |
01.02.2013