SOCIAL AND ECONOMIC POTENTIAL OF THE CREATIVE CORPORATION: FEATURES OF THE FORMATION

Author

, professor, Kharkiv, Lenina, 9 a
ORCID ID:

In heading

Economic theory;

Signed print

08.09.2017

Issues number

2017 - № 3 (30)

Page

11-20

Type of articles

Scientific article

Code UDK

330.1:347.19.11

ISSN print

2411-5584

Abstract

Problem setting. The nature of the formation and orientation of the enterprise’s socioeconomic potential is directly related to the transformation of the technological basis and the modification of the nature of labor.
Recent research and publication analysis. Problems of formation of social and economic potential of corporations are studied by Ukrainian and foreign scientists but a changing environment necessitates further studying the problem.
Paper objective. The purpose of the article lies on revealing the modern features of the social and economic potential of creative corporations.
Paper main body. The transition to a post-industrial society is associated with radical changes at the corporate level. The changes concern the nature of subordination and interaction between the interests of the company and society, as well as the company and employees, the goals of production structures, the principles of organizing joint activities of employees within the corporation, and the interaction of the corporation with the external environment.
The creative corporation passes two stages in its development. At the first stage, founders realize their creative potential in creating a new product and compete with manufacturers of similar products/services. At the second stage, founders socialize as owners and compete with other creative corporations without regard to the products of these competitors, claiming of their uniqueness on the basis of an all-encompassing, rather than a narrow-branch success. This stage is the main one in the evolution of the creative corporation.
For creative corporations characterize the creation of the current economic structure, offering high quality new products and services, maintaining a narrow specialization. The commercial success of creative corporations, the desire of their employees for self-realization, the ability to self-development on the basis of internal sources and all these form the motivation for using the experience of their internal organization by traditional industrial corporations.
Conclusion of the research. Creative corporations do not eliminate or replace traditional companies these define trends that deepen the multi-aspect of society and develop its social structures. Modern corporations are becoming not as much economic as social structures and provide more and more perfect interaction of the individual, primary structural links and society.
Thus, creative corporations play a much more significant role in the development of modern economy than corporations are generally accepted because these form not only new and progressive needs and define new goals of social production but also accelerate the replacement of usual forms of economic organization.
Short Abstract for an article
Abstract. The article reveals the peculiarities of the formation and orientation of the social and economic potential of the enterprise in the conditions of transformation of the technological basis and modification of the nature of people’s activity. The investigation shows features of the creative corporation.

Keywords

Enterprise potentsial, traditional corporation, creative corporation, social and economic relationships, social capital.

Reviewer

External reviewer

Article in PDF

3 11-20

Bibliography

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24.06.2017